Arcgis always was a soft for a solid spatial analysis especially when it was fully equipped with different extensions. The new version of Arcgis – Arcgis 10 not only the new more power GIS it also goes with a full range of extension wich could be effectively used to solve geomarketing tasks.
Probably one of the best features of the Arcgis 10 is the smooth integration with Google Earth. The Google Earth Extension allows to turn on Google Maps Layer, Satellite View, Hybrid View as a backcloth and this dramatically increases visibility options. The following video demonstrates GE extension in action.
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